top of page

On a brief, there’s one section that’s appropriately titled “Single Most Important Thing”, or as it’s lovingly referred to, the SMIT. Anyone who’s worked in advertising knows that when you’re really dialed in, you can blur out everything else on the page and put all of your focus here. After all, it’s the one thing that matters above everything else. Unsurprisingly, there’s a parallel to the feeling of looking at your newborn baby. Somehow, all of the background research, context, budget restraints, and expectations of timing melt away, leaving you focused on the one thing that truly matters.


• 100% ring-spun combed cotton
• Fabric weight: 3.9 oz/y² (132.2 g/m²)
• Side-seamed construction
• Envelope neckline
• Three-snap leg closure

Single Most Important Thing Onesie

  • • Our baby onesie fulfillment centers are located in United States, Latvia, and Spain.

    • If ordering from one of these 3 countries, your order will be fulfilled and shipped from your country, ensuring timely delivery and no additional customs or duties.

    • Rare exceptions may be made if inventory in one location cannot cover an entire order.

    • If ordering from outside of these 3 countries, free shipping still applies, but you may be responsible for additional import duties, depending on your country’s customs laws.

  • • All prices charged in $USD

bottom of page