If you’ve spent any amount of time working in packaged goods, confectionary, or QSR, you’ve lived the Bite & Smile obsession. After all, how will we know that the product tastes good unless we see the effect of the taste demonstrated with a gigantic smile perfectly crafted to hide the unswallowed food in the actor’s mouth? While it’s one thing to notice this classic advertising trope in the wild, it’s entirely another thing when you work on brands like these and have to sit through hours and hours of casting. I’ll never forget the time I worked on a premium ice cream bar commercial, and I had to go through the initial casting links to make a shortlist for bite & smile callbacks. My daughter, who was around 7 at the time, sat next to me, commenting on who was good and who was bad. While it was amusing in the moment, she proceeded to eat every meal for the next two weeks, gleefully showing off her overly exaggerated bite & smile – just like all the over-actors who didn’t get callbacks. For those two weeks, it was like life was on a never-ending bite & smile loop… which is kinda the inspiration for this T-Shirt.

PRODUCT DETAILS
• A classic t-shirt that fits well for both men and women
• Soft and comfy with double stitching on the neckline and sleeves for durability
• 100% ring-spun cotton
• 4.5 oz/y² (153 g/m²)
• Pre-shrunk
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center